Online Reputation : Key For Success
74% of consumers have greater trust in a company if they read positive reviews about that company.
69% of job seekers are likely to reject an employment offer from a company with a bad reputation.
Since internet is become the main source of information, it is very important for a business organization to maintain good reputation online.
Online reputation is forever
If someone writes something negative about you online, it can be major disadvantage for you especially if you are not aware about it. You must be wondering why sales never turned up after that extra ordinary quality and service, it is very important to keep a note on what people are saying about you online and accordingly take corrective steps.
Benefits of having a good online reputation
It helps to build trust with customer
People trust a brand which is having good online reputation. 80% of consumers do research or ask online before making a buying decision and having positive reviews, makes them trust you more. This means no matters the size of your business, people tend to judge you online.
It helps in increasing brand visibility and profitability
With high positive reviews online, you’ll be able to attract your target market more effectively, thus driving up conversion rate and increasing your business profitability.
People want to work in the company or the organization with good working culture, thus trust the reviews given by the current and the past employees. Along with the positive workplace review, positive content online makes them feel that there is bright future in the organization, hence better reputation online attracts competent resources for you.
In this internet era, maintaining online reputation has become unavoidable situation which helps you to create a good image for your company and brand name. If you do not take proper care of online reputation, it can bring down any company or brand name to the ground. Identifying the importance of online reputation, more and more large companies are hiring full-time online reputation managers to take care of this core area. Positive online reputation is the key for the success and the growth for any business organization.