Frequently, we get lost in mediocrity and fail to look beyond these numbers. In the short term, these numbers may make a company look mediocre or excellent, quarter on quarter.
True greatness comes from winning consistently quarter on quarter, and imbibing a culture of results and not reasons.
How do we differentiate a truly great company from a good company? Most often, our judgments are based on its quarterly earnings and a few ratios.
Excellence to true greatness requires a transcending point. It takes more than achieving certain numbers every few quarters or in the short term to make you great.