Lead generation is crucial if you want to make more sales. You must have heard “lead generation” term many a times, if you’re in online sales and marketing. But what exactly lead generation means?
Lead generation is a way where you attract and get people to give you their contact information. Lead generation is very important for the growth of the business. Basically, lead is a person who has shown interest in product and services that a company offers. A lead helps you to communicate with a growing customer base and allows you to make connections with just than your potential customers.
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events and online content.
Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.
If you are not satisfied with the number of leads you’re generating, it’s time for you to try inbound marketing.